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Tuesday 27 December 2011

Samsung mocks iPhone 4S buyers in new commercial

Samsung mocks iPhone 4S buyers in new commercial

Samsung's latest Galaxy S2 commercial has mercilessly mocked the loyal Apple iPhone fans who recently waited in line for the new 4S smartphone.

The ad, which will air in the US on Thanksgiving Thursday, features a host of caricatured iPhone enthusiasts lining-up outside Apple Stores lookalikes, nine hours before it goes on sale.

The cutting commercial, which you can watch in the YouTube clip below, portrays the Apple fanboys' excitedly speculating on the new features, before their attention is drawn to an S2 user.

"I'm creative"

Initially they're impressed by the device's screen screen, but as soon as one of the fanboys discovers that it is a Samsung phone, he sneers: "I could never get a Samsung, I'm creative."

His pal, also waiting in line, quips back with "Dude, you're a barista," while the commercial also baits Apple for the lack of 4G mobile broadband and a supposedly inferior and smaller screen.

The ad ends by saying: "The next big thing is already here."

Apple and Samsung are already embroiled in a smartphone turf war with Apple claiming the range of Galaxy phones and tablets 'blatantly copied' the iPhone and iPad.

Commercials portraying Apple enthusiasts as blind lemmings, blinded by Apple's marketing tomfoolery isn't likely to see Apple call of its legal dogs in the near future.

The commercial doesn't specifically mention Apple by name, but check out the video below and try not to smirk just a little bit.

YouTube : http://www.youtube.com/watch?v=6h5JSojJN3Y












Kinect for PC hardware announced, will have 'near mode'

Kinect for PC hardware announced, will have 'near mode'

Microsoft has announced a Kinect for PC – with a much shorter focal range solving the biggest problem with implementing the motion and voice sensor for the desktop.

Although Microsoft has been working hard convincing developers to turn the Kinect more than a games peripheral, the current version is not useful for close objects.

Microsoft has now announced that it is launching a Kinect for PC in early 2012.

"Since announcing a few weeks ago that the Kinect for Windows commercial program will launch in early 2012, we've been asked whether there will also be new Kinect hardware especially for Windows," blogged general manager Craig Eisner.

"The answer is yes; building on the existing Kinect for Xbox 360 device, we have optimized certain hardware components and made firmware adjustments which better enable PC-centric scenarios.

Upgrades

"Coupled with the numerous upgrades and improvements our team is making to the Software Development Kit (SDK) and runtime, the new hardware delivers features and functionality that Windows developers and Microsoft customers have been asking for.

"Simple changes include shortening the USB cable to ensure reliability across a broad range of computers and the inclusion of a small dongle to improve coexistence with other USB peripherals.

"Of particular interest to developers will be the new firmware which enables the depth camera to see objects as close as 50 centimetres in front of the device without losing accuracy or precision, with graceful degradation down to 40 centimetres.

"Near Mode" will enable a whole new class of "close up" applications, beyond the living room scenarios for Kinect for Xbox 360.

"This is one of the most requested features from the many developers and companies participating in our Kinect for Windows pilot program and folks commenting on our forums, and we're pleased to deliver this, and more, at launch."

This is a significant moment for Kinect – which has proven to massively popular as a peripheral for the Xbox and still has bags of untapped potential.

Microsoft has always been aware that Kinect has desktop applications, and the arrival of "near mode" could really fire up a whole raft of cool applications.

Excel by gesture anyone?









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